• Great success for Nur workshop at MAFED Bocconi

Great success for Nur workshop at MAFED Bocconi

June 23, 2015

This morning, Tuesday, June 23, Dr. Stefano Violi, Nur Marketing Manager, held a lesson on the latest news within Digital Strategy at the MAFED (Master in Fashion, Experience and Design Management) MBA degree of SDA Bocconi and international point of reference for the luxury market.

The workshop titled "SEO & SEM, A PART OF A DIGITAL STRATEGY" had as focus the reachment of visibility on search engines through the latest web marketing tools: pay per click campaigns, social ads & hashtags and Google analytics, the potential of which were supported by examples of the most significant case history in the world of luxury.


An international class of more than 40 people including students and professionals, who followed the lesson (in English) held by Dott. Violi and discussed with him the importance of the new tools of online marketing.

 
Among others Erica Corbellini, SDA Professor of Strategy and Entrepreneurship and Director of the Master in Fashion, Experience and Design Management.

 

An important result for Nur Internet Marketing, who has had the ability to transmit the know-how of its experts in one of the most important Italian institutions at international level.

 

A partnership, the one between Nur and the Bocconi University, which began a year ago with the first workshop on Web Marketing, which aims to become ever stronger in the near future.


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